Shine by S.H.O, a leading luxury home furnishings brand, has just unveiled an exciting new venture - SHO MODERN. This affordable spin-off brand is set to make a splash in the world of interior design with its debut collection of 40+ pieces, launching late September 2024.
SHO MODERN offers a globally inspired and sourced lifestyle brand that encompasses a wide range of home furnishings, including case goods, upholstery and accessories. The brand's aesthetic is a perfect blend of modern design and affordable luxury, making it accessible to all those with discerning taste.
Brand Vision
Susan Hornbeak-Ortiz, the creative mind behind Shine by S.H.O and SHO MODERN, expressed her excitement about the launch, stating, "We are absolutely ecstatic about bringing SHO MODERN to market. While SHO MODERN pushes the limits in design, it is still very much part of our Shine by S.H.O ecosystem and aesthetic. The clean lines and contemporary style that our customers love are still present in every piece."
With SHO MODERN, luxury and affordability come together to create a unique and stylish collection that is sure to appeal to design enthusiasts everywhere. Stay tuned for the official launch and get ready to rock your home decor sensibility with SHO MODERN.